Terms of Service
Effective Date: September 29, 2025
Services
Aluminar Research, LLC provides comprehensive marketing measurement and causal inference consulting services across all channels including influencer/creator, paid search, social/display, email/CRM, affiliate, SEO, and OTT/CTV. Our services include measurement audits, pilot program design and execution, and ongoing program operations focused on incremental ROI measurement and budget optimization.
Engagement Process
Our engagement begins with a feasibility assessment based on your submitted information. We provide honest go/no-go recommendations based on statistical power requirements and minimum detectable effect thresholds. Not all requests will result in viable pilots.
Measurement Methodology
Our measurement approach employs advanced causal inference methods tailored to each channel's data characteristics, combining experimental design with observational approaches. We focus on incremental outcomes with proper uncertainty quantification rather than attribution models.
Confidentiality
All client data and results are kept confidential. Any case studies or results shared publicly are fully anonymized. We maintain strict data protection standards and will sign appropriate NDAs for engagements.
Deliverables
Audit deliverables include measurement design, tracking plans, and power calculations across all marketing channels. Pilot deliverables include Lift Cards with scale/hold/kill recommendations and incremental impact assessments. Ongoing services include forecasting, pacing guardrails, budget optimization recommendations, and finance-grade reporting.
Limitations
Our services are advisory in nature. While we provide measurement and recommendations, final business decisions remain with the client. We cannot guarantee specific performance outcomes, only measurement accuracy within stated confidence intervals.
Intellectual Property
Our measurement methodologies, tools, and frameworks remain our intellectual property. Clients receive usage rights for their specific engagements but not ownership or redistribution rights.
Compliance
Clients are responsible for ensuring their marketing activities comply with applicable regulations including FTC disclosure requirements, privacy laws, and platform policies across all channels. We provide guidance on measurement compliance best practices but cannot guarantee compliance outcomes.
Contact
For questions about these terms or our services, contact us at wanjun@aluminar.com